You Are Not the User - User Testing 101

In the fast-paced world of online slots games, where user experience is paramount, there's a vital principle often overlooked by stakeholders and those higher up in the company: You are not the user. This oversight can hinder the creation of products that genuinely meet the diverse needs and preferences of the entire user base.

Understanding the Stakeholder's Perspective

It's understandable why stakeholders and senior figures might believe they have a firm grasp on what users want. However, this perspective can lead to the "expert user fallacy," overshadowing the experiences and expectations of new or less frequent users. The truth is, being closely involved in the strategic direction of products can create a gap between decision-makers and the actual user experience.

Embracing the Breadth of User Diversity

Online slots attract a varied audience, from dedicated enthusiasts to those just dipping their toes in the gaming world. Neglecting the wide range of user experiences can result in products tailored for a narrow segment, potentially alienating a significant number of prospective players.

The Crucial Role of User Testing

User testing sheds light on real user behaviors, preferences, and challenges. Maze, in particular, stands out as a revolutionary tool that enables the mocking up of prototypes and testing them before any development begins. This approach not only significantly reduces development time but also allows for quick adjustments based on user feedback before anything goes live. By integrating Maze into the design process—ideating, iterating, and researching—we can ensure that development resources are allocated efficiently, freeing up time for other critical projects and saving the company substantial amounts of money both in development costs and by avoiding potential usability issues down the line.

Confronting the Pushback

Pushback against user testing often stems from concerns about resource allocation, costs, and the belief in the sufficiency of internal expertise. The key to overcoming these objections lies in demonstrating the tangible benefits of user testing: streamlining the development process, enhancing product quality, and ultimately delivering a more engaging and successful product.

A New Design Paradigm

Adopting a user-centric design approach requires a shift in perspective, recognizing that user testing is not an optional step but a fundamental part of creating compelling online slots games. Tools like Maze are not just about gathering data; they are pivotal in connecting with our users, understanding their needs, and refining our products to offer unmatched experiences.

Conclusion

Embracing the fact that "you are not the user" is essential for developing online slots games that resonate with a wide audience. By incorporating user testing early and throughout the design process, we can make informed decisions that lead to better products, happier users, and a stronger bottom line. Let's move beyond assumptions and design with insight, shaping the future of online gaming with every test, every iteration, and every launch.