Daniel White
Hi, I'm Dan
The Senior Product Designer
you've been looking for
Improving user experiences since 2015
Blog
Making Online Games Accessable for All
Mar 5, 2024
Making Online Games Accessable for All
Mar 5, 2024
The Psychology Behind Effective UI/UX Design
Jan 3, 2024
The Psychology Behind Effective UI/UX Design
Jan 3, 2024
You Are Not the User - User Testing 101
Mar 5, 2023
You Are Not the User - User Testing 101
Mar 5, 2023
About me
Hi, I'm Dan
I’m a Product Designer with over 8 years of experience in the iGaming industry, specialising in intuitive, compliant and engaging game experiences. Since 2017, I have worked across everything from crash style mechanics to full mobile and desktop products, collaborating closely with product and development teams to turn ideas into live experiences.
Most recently, I was a Product Designer at Incentive Games, where I led UI and UX across a range of real money gaming products. I have since moved on and am now looking for opportunities where I can have a stronger impact on product direction and user experience.
I started designing at 14, creating avatars for online communities. That early curiosity grew into a career working with companies including PokerStars, Push Gaming, Barclays, Conister Bank and Knox Group, as well as projects within the luxury yacht sector. I enjoy combining creativity with problem solving to design products that look sharp, feel seamless and keep users engaged.
I hold four UX certifications from the Nielsen Norman Group, and I focus on improving usability through clear player flows, thoughtful interaction design and strong collaboration across teams.
I’m a Senior UI/UX Designer with over 8 years in the iGaming industry, now working at Incentive Games. Since 2017 I have been designing games that are intuitive, compliant and fun to play, from crash mechanics to full desktop and mobile experiences.
I started designing when I was 14, making avatars for online games. Since then I have worked with PokerStars, Push Gaming, Barclays, Conister Bank, Knox Group and even luxury yachts. What drives me is combining creativity with problem solving to build products that look great, feel seamless and keep people engaged.
I also hold 5 UX certifications from Nielsen Norman Group, and I am always looking for ways to push things forward, whether that is improving usability, refining player flows or collaborating with teams to get the best results.
Testimonials
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Work experience
Jul 2024 - Mar 2026
1yr 9 mos
Incentive Games Senior UI/UX
Designing real-money mobile crash & arcade games, with a focus on usability, compliance, and player engagement.
Feb 2023 - Jul 2024
1yr 6mos
Push Gaming Senior Product Designer
Creating intuitive, and user centred experiences for mobile and desktop.
July 2017 - Feb 2023
5yrs 8mos
PokerStars Visual / UI Designer
Mobile app design, toolkits & component libraries, video poker UI, monthly image updates, asset creation, prototyping.
May 2016 - July 2019
3yrs 3mos
Freelance Graphic Designer
Branding, UI/UX, brand strategy.
Let's talk
Dannywhite@outlook.com
Daniel White © 2025 All rights reserved.
Dannywhite@outlook.com
Daniel White © 2025 All rights reserved.