About Ninja Repair (Psst… I own it)
Ninja Repair started from my passion for tech and a drive to offer real quality in device repairs. As the founder and designer, I created the website to act as both a business platform and a showcase of thoughtful user experience. In the same way that I only use the best quality parts for repairs, I wanted that same level of care and attention to come through in the site and digital presence.
Design Process and Challenges
Ninja Repair came with its own challenges. At the time, I was still working full time as a UI/UX designer at PokerStars, while also running this project on my own. I handled everything from design, user testing, social media, video content, and marketing, so I had to stay focused and make sure each part of the project met a high standard.
With limited resources, I ran testing with friends and family. The group was small, but their honest feedback helped me refine the interface and customer journey. Even with a limited sample, the insights led to clear improvements that made the site easier to use and more engaging.
Structuring the Site Map
One of the first challenges was working out how to structure the site map. I needed a layout that covered all the services but didn’t overwhelm users with too many options. It was a balancing act between keeping the information complete and keeping the navigation simple.
Creating a Smooth Booking Flow
The main goal of the site was to let customers quickly book repairs for iPhones, Apple Watches and iPads. The challenge here was making the process straightforward while still gathering the right details. I had to simplify the steps so that anyone, even less tech-savvy users, could complete a booking easily.
Balancing Visual Identity with Usability
I wanted the site to reflect the Ninja Repair brand with its dark theme and subtle Japanese influence. The challenge was making sure the visuals added to the identity without distracting from usability. Every design choice had to support both the brand story and the customer experience.
Testing with Limited Resources
With no budget for large-scale user testing, I relied on Maze sessions with friends and family. The challenge was the small sample size, but the feedback was still direct and honest. It highlighted pain points early on and gave me confidence that the design was usable before launch.
