Research and discovery
Overview
Ninja Repair emerged from a blend of personal passion and a dedication to quality in the device repair industry. As the founder and sole designer, I embarked on creating a website that not only served as a business platform but also as a testament to the power of high-quality user experience design. Focusing on utilising only the best quality screens for repairs, I aimed to reflect this standard of excellence in every aspect of the website and broader digital presence.
Design Process and Challenges
Embarking on the Ninja Repair project presented a unique set of challenges. Operating as a one-person team, I was responsible for the entire spectrum of design, user testing, social media, video content creation, and marketing efforts. This required a meticulous and strategic approach to ensure that each element of the project was executed to the highest standard.
Given the limited resources, user testing was conducted with a small but invaluable group of friends and family. This intimate testing environment provided direct, honest feedback that was crucial in refining the user interface and experience. Despite the small sample size, the insights gathered were instrumental in making targeted improvements that significantly enhanced the website's usability and overall customer journey.
Design Highlights
The website was crafted with a dark theme, incorporating subtle influences of Japanese aesthetics to create a unique and engaging visual identity. This choice was not only about standing out in a crowded market but also about encapsulating the attributes of precision, efficiency, and reliability that Ninja Repair stands for.
I developed a comprehensive site map to guide users smoothly through their online journey, from discovering services to booking repairs. The design process was deeply user-centred, focusing on minimising clicks, streamlining navigation, and ensuring that the site was intuitively understandable for a diverse audience.
