Research and discovery
Innovating Player Interaction
Identifying a gap in the online gaming market, particularly in enhancing user engagement, PokerStars embarked on developing a unique feature. The aim was to introduce a novel way for players to interact in the virtual poker environment, diverging from traditional methods.
Team Dynamics
Working in sync with the innovation team, and in consultation with UI/UX designers and stakeholders, we focused on creating a feature that could bring a new level of excitement to online poker. This led to the conception of 'Throwables' - a playful and interactive way for players to communicate during games.
Creative Process
The task was to design a range of interactive and entertaining 'Throwables' that players could use to react and interact during gameplay. The design process involved conceptualising a variety of items, from humorous to celebratory, ensuring they were visually appealing and fit seamlessly into the gaming interface.
Outcome
The launch of 'Throwables' introduced an array of animated items, ranging from whimsical to tactical, all designed to enrich player interaction. This feature successfully brought an additional layer of fun and strategy to the online poker tables, elevating the overall gaming experience.
