
Daniel White
Hi, I'm Dan
The UI/UX specialist
you've been looking for
Hi, I'm Dan
The UI/UX specialist
you've been looking for
Hi, I'm Dan
The UI/UX specialist
you've been looking for
Improving user experiences since 2015
Blog

Making Online Games Accessable for All
Mar 5, 2024

Making Online Games Accessable for All
Mar 5, 2024

Making Online Games Accessable for All
Mar 5, 2024

The Psychology Behind Effective UI/UX Design
Jan 3, 2024

The Psychology Behind Effective UI/UX Design
Jan 3, 2024

The Psychology Behind Effective UI/UX Design
Jan 3, 2024

You Are Not the User - User Testing 101
Mar 5, 2023

You Are Not the User - User Testing 101
Mar 5, 2023

You Are Not the User - User Testing 101
Mar 5, 2023
About me



Hi, I'm Dan
I’m a Senior UI/UX Designer with over 8 years in the iGaming industry, now working at Incentive Games. Since 2017 I have been designing games that are intuitive, compliant and fun to play, from crash mechanics to full desktop and mobile experiences.
I started designing when I was 14, making avatars for online games. Since then I have worked with PokerStars, Push Gaming, Barclays, Conister Bank, Knox Group and even luxury yachts. What drives me is combining creativity with problem solving to build products that look great, feel seamless and keep people engaged.
I also hold 5 UX certifications from Nielsen Norman Group, and I am always looking for ways to push things forward, whether that is improving usability, refining player flows or collaborating with teams to get the best results.
I’m a Senior UI/UX Designer with over 8 years in the iGaming industry, now working at Incentive Games. Since 2017 I have been designing games that are intuitive, compliant and fun to play, from crash mechanics to full desktop and mobile experiences.
I started designing when I was 14, making avatars for online games. Since then I have worked with PokerStars, Push Gaming, Barclays, Conister Bank, Knox Group and even luxury yachts. What drives me is combining creativity with problem solving to build products that look great, feel seamless and keep people engaged.
I also hold 5 UX certifications from Nielsen Norman Group, and I am always looking for ways to push things forward, whether that is improving usability, refining player flows or collaborating with teams to get the best results.
I’m a Senior UI/UX Designer with over 8 years in the iGaming industry, now working at Incentive Games. Since 2017 I have been designing games that are intuitive, compliant and fun to play, from crash mechanics to full desktop and mobile experiences.
I started designing when I was 14, making avatars for online games. Since then I have worked with PokerStars, Push Gaming, Barclays, Conister Bank, Knox Group and even luxury yachts. What drives me is combining creativity with problem solving to build products that look great, feel seamless and keep people engaged.
I also hold 5 UX certifications from Nielsen Norman Group, and I am always looking for ways to push things forward, whether that is improving usability, refining player flows or collaborating with teams to get the best results.
Testimonials
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Dan really helped with the branding and even feedback on my website.
Emma R
Owner at Flourish & Bloom
Dan excels at creating user-focused designs that blend functionality with sleek, modern aesthetics.
Ian B
Principal UX Designer at Pokerstars
Dan's keen eye for detail and understanding of user behavior translate into UI/UX solutions that are not only beautiful but also highly functional.
Alison T
Owner at Simply Marketing
Work experience
Feb 2024 - Present
Incentive Games Senior UI/UX
Designing real-money mobile crash & arcade games, with a focus on usability, compliance, and player engagement.
Feb 2023 - Jul 2024
1yr 6mos
Push Gaming Senior UI/UX Designer
Creating intuitive, and user centred experiences for mobile and desktop.
July 2017 - Feb 2023
5yrs 8mos
PokerStars Visual / UI Designer
Mobile app design, toolkits & component libraries, video poker UI, monthly image updates, asset creation, prototyping.
May 2016 - July 2019
3yrs 3mos
Freelance Graphic Designer
Branding, UI/UX, brand strategy.
Let's talk
Dannywhite@outlook.com
Daniel White © 2024 All rights reserved.
Dannywhite@outlook.com
Daniel White © 2024 All rights reserved.